WyzeMDMarketing Open calendar

WyzeMD · 90-day launch campaign

When it comes to your health, Let's be Wyze!

The full plan to launch WyzeMD across Kansas, Missouri, Arkansas and Oklahoma: who we talk to, what we say, where we say it and what we measure. Every social post for 13 weeks is written, optimized per platform and ready to schedule.

Oct 12, 2026Kickoff
Jan 9, 2027Day 90
78Core posts
546Platform versions
7Platforms
See the content calendar → Read the strategy

01 · Strategy

One message, everywhere: start with your labs.

Most clinics sell a product. WyzeMD sells a better way to make health decisions: real bloodwork, a real provider and a plan that keeps up with you. Every post, ad and email ladders back to that idea and to one simple next step: a free consultation. Leave your name, phone and email at wyzemd.com and the team calls you. If you become a patient, care starts with a blood draw.

Positioning

Functional medicine built on your bloodwork. Not a prescription vending machine, not a med spa. In person in Overland Park, by video in four states, and in Spanish through Programa Latino.

The promise we can keep

We start with your labs, explain them in plain English and follow up. We never promise results or timeframes. Trust is the product.

Brand voice

Confident, warm, plain-spoken, a little playful. Short sentences. Premium and clinical, never hype. Tagline everywhere: "When it comes to your health, Let's be Wyze!"

Who we're talking to

Primary

Weight loss seekers

Adults 30 to 60 in the KC metro who have tried diets and apps, are curious about GLP-1 medication and want a provider-led plan.

/go/weight-loss
Primary

Men 35 to 60

Low energy, poor sleep, training plateaus. Curious about testosterone and want answers from a full lab panel.

/go/testosterone
Growth

Women 38 to 58

Perimenopause and menopause changes. Want to be heard, want labs and options, not a brush-off.

/services/hormone-therapy
Growth

Latino families

KC metro and Oklahoma Spanish-speaking households who want care in their language, from first call to follow-up.

/es/programa-latino

Content pillars

Mon · EducateMyth vs fact, explainers, carousels people save and share.
Tue · Service spotlightOne service at a time: what it is, who it's for, what a visit looks like.
Wed · Behind the scenesSly on camera, the clinic, how telehealth works. Faces build trust.
Thu · Know your numberOne lab marker per week, explained in 30 seconds. Our signature series.
Fri · Programa LatinoA full Spanish post every week, written natively, not translated.

02 · Funnel

From scroll to booked visit in four steps.

  1. 1

    Reach

    Organic posts on 7 platforms (5 per week each) + Meta and Google ads + Google Business Profile.

  2. 2

    Land

    Every link goes to a page built to convert: /go/weight-loss, /go/testosterone, service pages, state pages. All tracked with UTMs.

  3. 3

    Lead

    Short form: name, phone, email, service. Separate SMS and email consent. No health questions online. Saved with the source of every lead.

  4. 4

    Book

    The team calls within one business day for the free consultation. If the lead decides to become a patient, the team books the blood draw and first visit in Tebra, and the welcome sequence starts.

Speed to lead wins. Goal: every new lead gets a call or text (with consent) within 1 business hour during clinic hours.

03 · The 90 days

Three phases, thirteen weekly themes.

Days 1 to 30 · Oct 12 to Nov 8

Launch & awareness

Introduce WyzeMD, the tagline and the labs-first idea. Build the audience, warm up retargeting, collect first leads.

  • W1 Launch: meet WyzeMD, Let's be Wyze
  • W2 Labs first
  • W3 Medical weight loss 101
  • W4 Men's health and Movember
Days 31 to 60 · Nov 9 to Dec 11

Education & trust

Go deep on each service, show the clinic and telehealth, launch the store with a Black Friday supplements sale.

  • W5 Women's hormones
  • W6 Telehealth in 4 states
  • W7 Thanksgiving + Black Friday
  • W8 Custom vitamins
  • W9 Peptides education
Days 61 to 90 · Dec 14 to Jan 9

Conversion & New Year

Ride resolution season. Push the free consultation hard into January with retargeting and email.

  • W10 IV therapy + clinic tour
  • W11 Holiday wellness
  • W12 Start 2027 with your labs
  • W13 New Year, new plan

04 · Channels

Seven platforms. Six posts a week on each.

Each post is written once and re-cut for the platform: native length, format, hashtags and call to action. Same idea, built to win on that feed.

PlatformPer weekFormatsHow we win there
Instagram5 + daily StoriesReels, carouselsSaveable carousels, 20 to 40 second Reels, link in bio to the free consultation.
Facebook5Reels, carousels, linksOlder KC audience and families. Full links, community groups, events.
TikTok5Vertical videoHook in 2 seconds. "Know your number" series. Sly on camera.
YouTube Shorts5 + podcastShorts, long-formSearchable titles. Shorts feed the long-form podcast channel.
LinkedIn5Text, documentsEmployers, executives, prevention. Corporate wellness conversations.
Threads5Short textQuick takes and questions. Cheap reach, conversational.
Google Business Profile5 + photosUpdates, offersLocal search in Overland Park and KC. Fresh posts and photos lift map rankings.

Team playbook

Who makes what, and how it ships.

Everyone works from this page. Open a post in the calendar for the full brief. This section is the standard every brief assumes.

Content types and specs

TypeWhat it isSpecsMade by
Carousel5 to 8 swipeable slides that teach one idea. Slide 1 is the hook, the last slide is the call to action.1080x1350 PNG per slide (4:5). Same file set for Facebook. LinkedIn gets a PDF of the slides.Designer, Copywriter
ReelShort vertical video with a hook in the first 2 seconds, burned-in captions and a clear ending.1080x1920 MP4, 9:16, 15 to 45 s. Keep text inside the center safe zone (top 250 px and bottom 400 px clear). Cover frame 1080x1920.Videographer, Editor, Designer (cover)
Talking headSly, a provider or a team member speaking to camera. Warm, simple, one point.Shot 4K 9:16 on a tripod, lav mic, soft key light. Delivered like a Reel, plus a 16:9 version for YouTube when it runs over 60 s.Videographer, Editor
Single graphicOne strong image with a short headline. Good for offers, quotes, announcements.1080x1350 for feed, 1080x1920 story version, 1200x900 for Google Business Profile.Designer
PhotoA real photo of the clinic, the team or a styled scene. No stock photos of patients.Shot RAW, delivered 1080x1350 and 1200x900 JPG, light edit, brand-true color. Alt text written by the copywriter.Videographer (photo), Designer (text overlay if any)
Story set3 to 6 story frames with stickers (poll, quiz, link) that move people to the site.1080x1920 per frame, link sticker on the last frame, keep 14% top and bottom clear.Designer, Social manager
Overview videoOnce a month: a 60 to 120 s recap of the month's theme for YouTube, then cut down for every other platform.Master 1920x1080 plus 9:16 cut-downs of 30 s and 15 s, captions, end card with wyzemd.com.Videographer, Editor, Designer
Paid adAn organic post that also runs with budget on Meta to collect leads. Ad setup is in the post's Ad setup tab.Feed 1080x1350, Stories and Reels 1080x1920, primary text under 125 characters, headline under 40.Media buyer, Designer (variants)

Roles

Designer

Carousels, graphics, covers, story frames and ad variants. Brand fonts and colors only: Montserrat Black headlines, Inter body, navy #02163F, blue #0062FE, cyan #5fd4ff. Exports every size listed in the post's deliverables.

Videographer

Shoots the monthly content day plus pickups. Follows the shot list in each brief, grabs extra b-roll of the clinic, lab draw, front desk and hands on devices. Never films real patients.

Editor

Cuts Reels, talking heads and the monthly overview video. Hook in the first 2 seconds, burned-in captions, royalty-free music, every platform length in the deliverables.

Copywriter

Owns every word on screen and in captions. Proofs English and Spanish (Spanish uses "usted"), checks the rules below and keeps compliance lines word for word.

Social manager

Schedules all seven platforms, posts the first comment, pins and reshares to Stories, and answers comments and DMs within one business day. Never asks for symptoms or health details in public; moves people to the free consultation form or a phone call.

Media buyer

Builds and runs the paid posts in Meta Ads Manager exactly as the Ad setup tab says, checks cost per lead daily, pauses anything that underperforms after 3 days, and reports every Monday.

Weekly rhythm

  1. Monday: 15 minute team check on this week and next week in the Team board view. Media buyer shares last week's numbers.
  2. Tuesday and Wednesday: design and edit. Every asset is due 2 days before its post date (shown on each card).
  3. Thursday: copywriter proofs everything for the following week against the rules. Sly or Peter approves anything with a price, an offer or a provider on camera.
  4. Friday: social manager schedules the next week on all seven platforms; media buyer queues the ads.
  5. Once a month: one shoot day at the Overland Park clinic covers every video and photo in that month's briefs.

File names and approvals

Name every file POSTID_type_size_v1, for example W03-2_reel_9x16_v1.mp4 or W05-1_carousel_slide3_4x5_v2.png. Keep the latest version only in the WyzeMD shared folder for that week. A post is ready when the copywriter has checked it against the rules section and the approver has signed off.

05 · Content calendar

Every post, ready to schedule.

Every post has a full brief: what we are making, the deliverables and sizes, the shot list or slide text, a task list for each person on the team, the ad setup when it runs as an ad, and the caption for all seven platforms. Switch to Team board to see everything grouped by who makes it, sorted by due date.

07 · Email & SMS

Follow up like it matters. Because it does.

New lead welcome (email, 14 days)

  1. Day 0 Thanks + what happens next (the team calls for your free consultation)
  2. Day 1 "Why we start with your labs"
  3. Day 3 Meet Sly + the WyzeMD story
  4. Day 7 Service deep dive matched to their interest
  5. Day 14 Last call: book your first visit

SMS (consented numbers only)

  1. Instant "Thanks, our team will call you soon." (Twilio hook already built)
  2. Day 1 Booking link if we could not reach them
  3. Reminders Appointment reminders from Tebra
  4. Monthly At most one offer text. STOP honored always.

Never include health details in texts or emails. Consent wording is stored with every lead.

Newsletter: "The Wyze Report" (2 per month)

One lab marker explained, one service spotlight, one clinic update, one offer. Spanish edition for Programa Latino subscribers. Sends: Oct 22, Nov 5, Nov 19, Dec 3, Dec 17, Jan 7.

08 · SEO & local

Own "near me" in Kansas City.

Blog: 2 posts per month

  1. Oct What a full lab panel includes (and why it matters)
  2. Oct Telehealth in Kansas: how a video visit works
  3. Nov Testosterone: questions to ask before you start
  4. Nov Perimenopause: what labs can and can't tell you
  5. Dec Peptides: how to spot a safe source
  6. Dec Start the New Year with your labs, not a crash diet

Google Business Profile

  • 5 posts per week (written in the calendar) + 3 new photos weekly.
  • Services, attributes, hours and Spanish-speaking attribute filled in.
  • Q&A seeded with the top 10 questions from the site FAQ.
  • Review requests to every patient, no incentives, and replies that never mention health details.
  • One clinic, one listing: never a second profile at the same address.

09 · Video, podcast & production

Film once a month. Post every day.

Monthly shoot day (Overland Park)

  • 20 talking-head clips with Sly (Wed + Thu posts for the month).
  • Clinic B-roll: front desk, lab draw, IV lounge, telehealth setup.
  • Spanish segments with a Spanish-speaking team member.
  • Photo set for Google Business Profile and the website.

Shoot dates: Oct 13, Nov 10, Dec 8 (plus a New Year batch Dec 29).

"Let's Be Wyze" podcast (every 2 weeks)

  1. Ep 1 Healthcare, not sick care: why WyzeMD exists
  2. Ep 2 Reading your labs like a pro
  3. Ep 3 Medical weight loss without the hype
  4. Ep 4 Men's health: energy, sleep and testosterone
  5. Ep 5 Hormones and the 40s: what women should ask
  6. Ep 6 Your 2027 health plan

Each episode becomes 5 Shorts, 1 blog recap and a newsletter section. Episodes live on wyzemd.com/podcast.

10 · Measurement

What we track, every Monday.

LeadsBy source, service and language (UTMs on every link)
Cost per leadMeta and Google, by campaign
Booked visitsFree consultations to first visits (blood draw) in Tebra
Speed to leadMinutes from form to first call
Reach & savesPer platform, per pillar
FollowersWeekly growth on all 7 platforms
GBP actionsCalls, direction requests, website clicks
StoreOrders and revenue, Black Friday results

Week 2 sets the baseline. Targets for leads, cost per lead and bookings are set with Sly at the Day 30 review, then again at Day 60.

11 · Guardrails

The rules every post follows.

  • No claims that anything treats, cures or prevents a condition. No guaranteed results or timeframes.
  • No before and after photos. No invented testimonials, reviews, statistics or providers.
  • Prescription treatments are educational only and always "when clinically appropriate", with no drug brand names.
  • Never mention Retatrutide.
  • Never ask anyone to share health details in comments or DMs. Move them to the form or a call.
  • Ad pixels never receive form data. No health-based audience targeting.
  • Spell it right: "Wyze" with a Y, every time. "When it comes to your health, Let's be Wyze!"
  • No em dashes in copy. No prices starting with 66.

12 · To launch Oct 12

What we need from Sly.

  • Admin access: Meta Business Suite, Instagram, TikTok, YouTube, LinkedIn page, Threads, Google Business Profile
  • Ad accounts with payment method (Meta, Google)
  • Tebra booking link + who calls new leads
  • LegitScript status for prescription ads
  • Black Friday discount amount
  • Shoot day availability (Oct 13, Nov 10, Dec 8)
  • A Spanish-speaking team member for on-camera Programa Latino posts
  • Real clinic and team photos
WyzeMD

When it comes to your health, Let's be Wyze!

Visit wyzemd.com →